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Its from this office that Alter Eco Americas is bringingt Fair Trade and organic goods from across the worldto U.S. grocerh stores while trying to make a dent inglobalo poverty. The startup has more than quadrupled its revenur over three yearsto $1.5 million in 2008 by landingy distribution for products such as quinoa and jasminse rice in major grocery chains. One grocer that carriesw its products isWhole Foods, which has increased its Fair Trad offerings to more than 1,000 products in the last two including Alter Eco’s organic extra virgin olive oil from “More consumers are interested in the stories behin d their food,” said Edouard Rollet, co-founder and chiefg operations officer of Alter Eco Americas, in explainingv the company’s explosive growth.
Alterf Eco Americas was started in 2004 in San Francisco as aseparates company, but spun out of Alterr Eco, which was founded in Francwe a decade ago to import and distributew goods from marginalized farmers in countrieas like Bolivia, Peru and
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