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The first contest offers a two-nighft stay at the Royal Palms Resort and Spa and a candlelirt dinner for two atthe resort’s restaurant, T. Cook’s. In subsequen t weeks, similar packages are expected to be given away fromthe Ritz-Carltonj Phoenix, Arizona Biltmore Resort & Spa, InterContinental Montelucia Resort and Spa, Fairmont Sheraton Wild Horse Pass Resort & Spa, Westin Phoenician and Arizona Grand. The contesr is part of a sociao media marketing campaign by the Greater Phoenix CVB that also includesz anew blog, Twitter and Flickr accounts, and YouTubes videos. The blog, called the Hot is a frequently updated compendiumof restaurants, shopsw and activities.
The video project, calledx “Phoenix Dream Days,” featurees Phoenicians of local and national renown offering tours of theifr favoritelocal hangouts. The inaugural video is hosteed by celebrity chefMark Tarbell. Blog: Facebook: YouTube: Flickr:
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